If You Could Collaborate

15 - 23 January 2010, Daily 12-6pm, open late on 21 January, 12–9pm.
A Foundation London
Rochelle School
Arnold Circus
London E2 7ES

Providing a platform for some of the finest designers and illustrators practising in the world today, If You Could Collaborate is this year's project by If You Could.

If You Could is the self initiated project of London art directors Will Hudson and Alex Bec. Working with established designers and illustrators as well as exciting emerging talent we produce work for publishing, exhibitions and events. If You Could has been featured in international design and style press including Creative Review, Grafik, Design Week, Computer Arts, Wonderland Magazine.

The If You Could Collaborate exhibition will feature the artwork produced by all 33 pairings at the A Foundation Gallery, Rochelle School in London. The work ranges from classic framed pieces, to more ambitious, experimental sculpture, film and installation. Alongside the exhibition is an accompanying catalogue, comprehensively charting the process each individual project shown at the show over 312 pages. Included are sketches and workings of the creatives involved, as well as a final representation of the piece they will be exhibiting. The catalogue is published by It’s Nice That in an edition of 1,500.

www.ifyoucould.co.uk